TORCH BEIGE.
MATERIAL AF
TM
Material AF™ isn’t here to blend in. We’re here to torch the beige.
Too many material experiences fall flat. Crooked labels, sloppy cuts, dusty boxes, boring collateral. That crap doesn’t spec.
We flip the script. Material AF™ is the first-ever bold content platform and brand audit engine built to expose what’s hot (and what’s beige) in the built environment. Using the AF Five Scale™ + AF Five Scorecard™, we audit, rate, and call it like it is. Then share the results where it matters most: in front of architects, designers, and specifiers. Every audit sparks exposure, brutal honesty, and a roadmap to improvement.
But we don’t just critique. We rebuild. Our advisory works with material manufacturers to elevate every brand touchpoint - samples, kits, packaging, collateral, swag, strategy, and even internal operations.
We help you streamline inefficiencies, sharpen your brand, and transform your materials into unforgettable experiences that drive specs, leads, and ultimately sales.
With decades inside the global materials world, we’ve built brands, fabricated sample experiences, collaborated with visionary designers, and led growth for companies competing against the biggest players in the industry. We know what it takes to win.
Material AF™ = the audit that calls it out + the advisory that fixes it.
No Beige. No Boring. Just Material AF™.
CONTACT
Got the guts to put your material brand on the line? Step up. Send it. Let’s see if you can hang. Audits. Collabs. Full-on brand overhauls. Whatever it takes to torch the beige and dominate in architecture + design. Material AF™ is where it happens.